About IKEA Home View
Home sweet happiness
Oh, happy Danes! Year after year they have been ranked some of the happiest people in the world. Some say it’s because of their social security system, others suggest it has to with the Danish concept of ‘hygge’ or even the Danish diet of pickled herring and rye bread. At IKEA Denmark, we believe it has to do with how the Danes live at home.
We believe this is true because we have spent the past 50 years getting up close and personal with the Danes and their homes. IKEA Home View is all about sharing our inside knowledge with you and the world. Together with the Danes, we invite you to explore how the happy people of this fairy tale country really live. Looking for the key to happiness behind the picture-perfect filters and facades, you might see the differences between you and the Danes, but if you look closely, you might also discover how much you have in common and how connected we all are.
”IKEA Home View is about sharing. We welcome you inside the real and ‘hyggelige’ homes of the Danes to find the key to true, authentic happiness.”
WHY THEY’VE SIGNED UP…
The people you can visit on the website are opening the door to their homes because they’re keen to show us their genuine life at home, warts and all. But there are also lots of other personal reasons for joining in. Some are keen to show how young people cope with country life; others, how to live without generating waste; or how to live in a new house with old stuff collected over a lifetime.